Business leaders: Smash silos in 6 steps

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How can the 21st century CMO create a cohesive, creative and streamlined marketing department that delivers a better product and message to the customer, leading to an ideal customer experience? This report aims to be a blueprint—a roadmap even—for CMOs who want to build better-integrated marketing teams, increase customer engagement and turn bigger profits, but who find that silos are a persistent, nagging barrier. 

Vendor:
Teradata
Posted:
Feb 8, 2021
Published:
Feb 16, 2015
Format:
PDF
Type:
White Paper
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