RESEARCH CONTENT:
As account-based marketing (ABM) evolves, so too do the ways leading organizations implement it. In this research report, learn about successful B2B ABM practitioner experiences, successes, and struggles. Glean insight into ABM strategies, and explore the profile of a successful ABM program.
WHITE PAPER:
How ready is your organization when it comes to implementing account-based marketing (ABM)? Inside, discover 5 criteria to assess AMB readiness. Review the benefits of an ABM implementation, and decide if your organization is ready to take its next steps with ABM.
EGUIDE:
In this eGuide we focus on all thing's workspace related. We dive into Google's new privacy settings, how the landscape of workspaces will look when the world of work fully returns and Google's new G Suite workspace overhaul.
EGUIDE:
In this case study, learn how Zuellig Pharma is leveraging blockchain to help countries get up to speed with their vaccination programmes and counter the threat of counterfeit vaccines.
EGUIDE:
We take a look at the fundamental do's and don'ts of Customer Relationship Management. Including examples of how companies are utilizing it to their advantage and how to avoid making mistakes in the world of building bridges with your customers.
WHITE PAPER:
What is B2B intent data and how can it help your organization? Inside, get a crash course on B2B intent data. Learn how B2B intent data can help your organization glean actionable insights, and uncover top intent use cases today.
EZINE:
In this week's Computer Weekly, we examine how datacentres and their workers became part of our critical national infrastructure due to the pandemic. Firms considering upgrading to SAP S/4 Hana face hefty bills – we look at how to keep costs down. And we analyse the increasing rate of applications being migrated to the cloud. Read the issue now.
EZINE:
In this week's Computer Weekly, we look at one of the oldest pain points for IT departments – software patching – and ask how to make it less complex across the enterprise. We examine the rise of Kubernetes, the open source container system. And we look at storage strategy to support a multicloud environment. Read the issue now.
EZINE:
In this month's CW EMEA, we look at how schools in Germany have stopped using Microsoft Office 365 over lack of clarity over how data is collected, shared and used. We also delve into how former UK spy boss Richard Dearlove leaked names of MI6 secret agent recruiters in China to back an aggressive right-wing US campaign against tech company Huawei.
EGUIDE:
IT leaders are used to doing more with less, but the pandemic has forced many organisations to reassess whether the way processes have always been run, is optimal. With people having to work from home, many organisations have needed to automate previous manual tasks, in order to remain operational.
