Information Technology Marketing White Papers

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Information Technology Marketing White Papers (View All Report Types)

Moving From Leads to Buying Groups in One Easy Step sponsored by TechTarget WHITE PAPER: In B2B organizations, shifting the focus from individual leads in the demand process to buying groups and demand units represents a major change. Download this white paper to learn how to leverage the teleservices team as the first step in an incremental evolution from individual leads to buying groups. Posted: 08 Feb 2021 \| Published: 06 May 2020 TOPICS: Market Research \| Market Segments \| Market Trends \| Marketing

10 tips to integrate mobile and social marketing sponsored by IBM WHITE PAPER: In this white paper, get 10 tips to help break through the silos and integrate social and mobile marketing with traditional channels. Posted: 18 Feb 2014 \| Published: 30 Nov 2013 TOPICS: CRM \| CRM Best Practices \| Customer Data Management \| Customer Satisfaction \| Marketing \| Mobile CRM \| Sales and Marketing Software \| Social Computing \| Social Networking

MSP’s Single Most Important Marketing Message sponsored by GFI Software WHITE PAPER: In this article Chris Martin discusses the importance of marketing yourself to your clients and how you should do it. Posted: 22 Dec 2010 \| Published: 22 Dec 2010 TOPICS: IT Industry \| IT Infrastructure \| IT Management \| IT Service Management \| Management Service Providers \| Marketing \| Network Infrastructure \| Network Management \| Network Performance

Taking On-Demand CRM Integration to the Next Level sponsored by Oracle Corporation WHITE PAPER: This white paper discusses customer data integration challenges facing businesses with mixed deployments and presents Oracle's vision and solution for comprehensive integration with Oracle's Siebel CRM On Demand. Posted: 08 Nov 2007 \| Published: 01 Sep 2007 TOPICS: Application Integration \| Business Process Management \| CRM \| CRM Software \| Customer Satisfaction \| Marketing \| Oracle (Product) \| Productivity \| ROI \| Sales \| Software as a Service \| User Experience

Starz Entertainment Joins AT&T Mobile Barcode Charter Program as First TV/Network Member sponsored by AT&T Corp WHITE PAPER: This white paper examines a new mobile barcode solution for consumer engagement, which is helping to connect the offline world with the online world. Posted: 02 Nov 2011 \| Published: 02 Nov 2011 TOPICS: Consumer Market \| CRM \| CRM Services \| Market Research \| Market Trends \| Marketing \| Marketing Literature \| Mobile CRM \| Mobile Device Management \| Smart Phones \| Wireless Computing \| Wireless Networks

Explode Six Marketing Myths sponsored by IBM WHITE PAPER: Maximize campaign effectiveness with analytic technology. Posted: 18 Oct 2011 \| Published: 18 Oct 2011 TOPICS: Business Intelligence \| Data Analytics \| Direct Marketing \| Marketing \| Predictive Analytics

Connected Customer Centricity - MS perspective on the Retail Industry sponsored by Microsoft India WHITE PAPER: This resource reveals how your organization can develop successful customer-centric strategies and deliver superior customer value. Posted: 19 Dec 2013 \| Published: 31 Jan 2012 TOPICS: CRM \| CRM Analytics \| CRM Services \| CRM Software \| Customer Data Management \| Customer Interaction Services \| Customer Loyalty \| Customer Retention \| Customer Satisfaction \| Customer Service \| Customer Support Software \| Market Trends \| Marketing \| Mobile CRM

Global Brand Management sponsored by OpenText WHITE PAPER: The following white paper explores the business need for a global brand management solution to help distinguish your brand amongst thousands of other companies. Learn about the 3 key process to successful global brand management, the technology to use, and more. Posted: 06 May 2014 \| Published: 06 May 2014 TOPICS: Brand Loyalty \| Branding \| Content Analytics \| Content Management \| Marketing \| Sales and Marketing Software

Oracle Business Intelligence Applications Overview sponsored by Oracle Corporation WHITE PAPER: This paper explains how Oracle Business Intelligence (BI) Applications are complete, prebuilt BI solutions that deliver intuitive, role-based intelligence for everyone in an organization - from front line employees to senior management - that enable better decisions, actions, and business processes. Posted: 22 Jan 2011 \| Published: 22 Jan 2011 TOPICS: Business Intelligence \| Business Intelligence Software \| Contact Centers \| CRM \| CRM Software \| Marketing \| Oracle (Product) \| Sales and Marketing Software \| Supply Chain Management

Email Deliverability: Getting to Your Customer’s Inbox sponsored by Teradata WHITE PAPER: This eBook provides informative statistics and practical tips for ensuring that the messages being sent by your business actually make it to your subscribers' inboxes. Posted: 13 Feb 2015 \| Published: 13 Feb 2015 TOPICS: CRM \| Email Marketing \| Marketing \| Marketing Literature \| Sales \| Sales and Marketing Software