eTrade White Papers

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Personalized Marketing and Web Analytics
sponsored by IBM
WHITE PAPER: In this white paper, uncover the gold mine that lies within behavioral data, identify the specific nuggets to mine, and learn how to leverage behavior data to increase marketing returns at every stage of the customer life cycle, both online and offline.
Posted: 01 Mar 2014 | Published: 28 Feb 2013

IBM

Create a strong, dynamic customer experience
sponsored by Hewlett Packard Enterprise
WHITE PAPER: In this white paper, learn how retail businesses should leverage technology to gather more customer info, implement the appropriate changes to their services, and create a more enjoyable shopping experience. Click now to see how to manage and maximize opportunity from omni-channel services.
Posted: 20 Jan 2014 | Published: 30 Nov 2012

Hewlett Packard Enterprise

Create a Strong, Dynamic Customer Experience
sponsored by Hewlett-Packard Enterprise
WHITE PAPER: This resource explores the changing e-commerce landscape, and investigates how developing an omni-channel environment can help you create a strong, dynamic customer experience.
Posted: 19 Dec 2013 | Published: 30 Nov 2012

Hewlett-Packard Enterprise

Commerce Anywhere: A Business and Technology Strategy to Maximize Cross-Channel Commerce Growth
sponsored by Oracle Corporation
WHITE PAPER: E-commerce has gone from fringe to foundation. Now, businesses must tailor their customer serivce approach to the more complex "anytime, anywhere" customer with mobile device in hand. This white paper from Oracle details the "commerce anywhere" approach.
Posted: 26 Apr 2011 | Published: 26 Apr 2011

Oracle Corporation

Choosing the Right Security Solution: Moving Beyond SSL to Establish Trust
sponsored by VeriSign Australia
WHITE PAPER: This paper explores new developments in website security that online businesses should be implementing to build confidence in their sites, protect valuable brands and safeguard customers’ sensitive information, not to mention improving their bottom line.
Posted: 06 Aug 2010 | Published: 06 Aug 2010

VeriSign Australia

Advanced Load Balancing: 8 Must-have Features for Today's Network Demands
sponsored by Citrix
WHITE PAPER: Today’s web applications require more than simple load balancing. This white paper describes the 8 must-have features of a more comprehensive application delivery solution.
Posted: 19 Sep 2008 | Published: 07 Jun 2010

Citrix

How to Win Customers and Build Trust Online: What smart companies are doing to build trust and use it to create competitive advantage online
sponsored by VeriSign EMEA
WHITE PAPER: If you can make your site more trustworthy, you can turn customer concerns to your advantage. Learn how trust can be a competitive advantage, and how to go about establishing trust among customers in this white paper.
Posted: 18 Feb 2011 | Published: 18 Feb 2011

VeriSign EMEA

Revamp Retail Transactions with Omni-Channel Technology
sponsored by Toshiba
WHITE PAPER: Read this exclusive white paper now to find out the differences between omni-channel and multi-channel technologies, as well as which more is more highly recommended.
Posted: 05 May 2014 | Published: 31 Jan 2014

Toshiba

MOBILE OPTIMIZATION: How Testing on Smartphones and Tablets Lifts Conversion
sponsored by WebTrends
WHITE PAPER: In this white paper, discover a new set of best practices for optimizing and monetizing mobile development, focusing on CRM, layout, and usability. Read on for more information and best practices on testing and optimization, segmentation and targeting, case studies of successful mobile migrations, and more.
Posted: 16 Apr 2013 | Published: 16 Apr 2013

WebTrends

Cross-Channel Commerce: A Consumer Research Study
sponsored by Oracle Corporation
WHITE PAPER: The number of channels which consumers use to research and purchase products or services is growing. This white paper takes a look at a recent survey of consumer buying habits in regards to the number of channels they use when shopping and how businesses can provide a better experience across these channels for their customers.
Posted: 25 Apr 2011 | Published: 25 Apr 2011

Oracle Corporation